Shutterstock Creative Flow

Shutterstock launched Creative Flow, an all-in-one creative suite of apps backed by AI insights and easy to use design tools. 

As the Head of Creative for this big product launch, I established the overall branding of Creative Flow along with tone and voice, and led the creative direction of all marketing materials. The brand pillars for Creative Flow is Creative, Confident, Empowered. That's how our users should feel at every single touchpoint with Creative Flow, their creative decisions will be validated by data insights and proven to perform for their specific objectives. The creatives are fresh, bright, simple, upbeat, and very importantly, illustrate how simple it is to use our tools.

The goal of this product launch is to drive engagement and site traffic, plus awareness to our new capabilities of design tools and AI insights.

For the holiday season we partnered up with Marvel's Guardian of the Galaxy Holiday Special and launched a series of customizable themed holiday cards on our platform. The initiative generated significant awareness and engagement to our platform.