Oscar Pop 2022 - NFT

To celebrate the 10th year anniversary of Shutterstock's Oscar Pop! posters series, I strategized and initiated selling the posters and custom trophies as NFTs. This would be the first NFT initiative for Shutterstock as a brand, therefore I had done a tremendous amount of pitching, planning, connecting multiple teams such as Legal, PR, Engineering and get senior leadership’s buy-ins, engaging with external vendors and charity groups, plus leading the creative team in the posters and advertising materials development.

Although it ended up not going live due to various reasons, myself and the team learned great insights of the NFTs world and it equipped us with the knowledge of process and limitations for our upcoming NFT campaigns.