It's not stock. It's Shutterstock.

Launched on 1/3/2019, the "It's not stock. It's Shutterstock" integrated campaign is designed to allow Shutterstock's audience to see stock differently and be inspired by our vast and unique content. It does an amazing job at voicing what the brand has always stood for: you can make anything you can think of with our huge collection, sky is the limit.

As of July 2019, the campaign has won 8 industry awards for creativity including a Webby, One Show Award, and Wood Pencil and received over 300 press mentions.

The campaign is currently running in 21 countries and 12 languages.

As the ACD of the campaign, I conceptualize and review ideas with the creative agency, lead the creative development and localization effort across videos, digital, event and print space.