Conversion Pages
The goal of this project is to rethink the design strategy of Shutterstock's marketing landing pages. We started mapping out the customer's journey and defining customer segmentation, then we established the info architecture, created wireframes, defined A/B testing modules and finally crafted visual designs. Each module will be going through A/B test for a period of time. Winners of each module will eventually form a winning page.
See live page here.
See our testing modules board here.
Example Landing Page for Acquire Segment Customers, Desktop & Mobile
Wireframes Exploration
Wireframe/Concept Exploration
Customer Segmentation, Roadmap
Module A/B testing outline and examples
Original Wire