Apple Final Cut Pro Extension

In November 2018 we launched the exclusive stock content extension for Apple's video editing program, Final Cut Pro. Due to the confidentiality of the project, I was very hands on in this launch campaign. Target audience is professional video editors. The product was featured in the 2018 Final Cut Pro Creative Summit on Apple campus in Cupertino, CA to which I personally attended. The key creative features a cobalt blue glittering footage in the background, echoing Final Cut Pro's purple accent color. The creative received very positive feedback from our Apple partners and customers. It was an amazing experience to work with Apple and hear what video professionals have to say about our product at the Creative Summit!