close-icon

Flo Lau
Digital Design Director
  |  New York, NY

mobile: (646) 541-0383  |  email: flo@flolau.com  |  url: www.FloLau.com

Over 10 years of experience in digital marketing, conversions, UI/UX, products, and sales. Creative leader, designer, marketer. Proven success to lead and mentor teams. Positive, self-motivated, articulate, diplomatic and dedicated.


AWARDS

  1. (Featured in GDUSA Magazine cover) American Inhouse Design Awards, GDUSA, 2018
  2. American Inhouse Design Awards, GDUSA, 2017
  3. Best Movie Poster Design, One Screen Film Festival Awards, 2017
  4. Team Work - Macy’s Make Magic Awards, 2015
  5. Drive Results - Macy's Make Magic Awards, 2013
  6. American Package Design Award - GDUSA, 2012
  7. Advertising Design Contest Grand Prize Award - Altec Lansing 2007


EXPERIENCE

SHUTTERSTOCK, New York, NY  |  August 2015 - Present

Creative Lead  |  January 2017-Present

  • Direct creative of company’s go-to-market campaigns of various products such as Adobe Creative Cloud Plugin and Shutterstock Editor.
  • Review and analyze A/B test results data, drive creative concepts of media and CRM campaigns, oversee entire process from conception to completion.
  • Successful creative aligned with business goals that converts, i.e. 30% conversion rate on Adobe Creative Cloud Plugin landing page and doubling click-through-rate of media direct buy displays.
  • Build collaborative team culture. Hire and oversee a team of designers, copywriter and animators, managing workloads and creative process.
  • Partner closely with leadership team, marketing strategists, product owners and engineers on all projects.
  • Conceptualize and establish digital creative strategy for various successful events such as Pixel of Fury, AdWeek and NAB show. 
  • Received 2017 and 2018 GDUSA Inhouse Design Awards by leading and art directing the 2017 Creative Trends Infographic and 2018 Oscar Pop poster.
  • Manage and review creative of international agencies for content localization as part of company-wide initiative.

Senior Digital Designer  |  August 2015-December 2016

  • Art directed and implemented company's 2016 Creative Trends Infographic which led to 4.4K social shares in less than one month. 
  • Served as lead designer for company's blog redesign. Established blog user experience, created responsive wireframes and user interface visuals.
  • Established customer segmentations for conversion landing pages and microsites, built responsive wireframes, implemented interactive design elements and created visuals.
  • Collaborates closely with front end and back end developers on all projects, ensures all experiences and visuals work accordingly from start to finish.
  • Art directs and mentors mid-level and junior designers.

MACY'S, New York, NY  |  Senior Digital Art Director  |  May 2012-August 2015

  • Oversaw a team of 5 designers and copywriters, drove all marketing and user interface creatives for company's high-level loyalty campaigns.
  • Initiated a brand new design strategy which led to a dramatic 60% year to year increase of “Thanks for Sharing” online enrollment. 
  • Drove 4 million “Plenti” enrollments in 3 weeks by leading online experience design of “Plenti” at Macy’s.
  • Managed creative team’s daily operations and review process, collaborated with internal and external partners including American Express, Citibank and Razorfish.
  • Refined creative process by advocating and implementing seamless collaboration with user experience designers and web developers.
  • Received 2015 “Team Work” and 2013 “Drive Results” Make Magic Awards.

HAIER, New York, NY  |  Digital Designer  |  June 2010-May 2012

  • Spearheaded elevation of Haier's online brand recognition by creating and managing all design materials for company website and social media pages. 
  • Attracted 6, 686 visits on launch day of redesigned company website.
  • Conceptualized, created, and executed high-quality visual elements, such as logos, packaging, catalogs, and print/ web advertisements.

CONSUMER DYNAMICS, New York, NY  |  Designer / Consultant  |  June 2009-February 2010

  • Brainstormed with firm partners and marketing consultants to generate novel advertising campaigns and develop new products.
  • Conceived an idea chosen by PepsiCo for an upcoming new product at KFC.

COBY ELECTRONICS, Lake Success, NY  |  Graphic Designer  |  November 2008-April 2009

  • Created trade show exhibit, packaging, and advertising designs for a wide variety of consumer electronic products. 
  • Designed all visual materials from design to print.


EDUCATION

BINGHAMTON UNIVERSITY, Binghamton, NY  |  BFA Graphic Design May 2008


SKILLS

Software: Sketch, Photoshop, Illustrator, InDesign, AfterEffects, Dreamweaver, iMovie, Omigraffle, Microsoft Office

Interactive Prototype: Axure, Invision

Content Platforms: Ceros, Sitecore, Bannerflow, Contentful

Front End Development: HTML5, CSS (basic experience)

Languages: Spoken and Written Cantonese and Chinese