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Flo Lau
Digital Design Director
  |  New York, NY

mobile: (646) 541-0383  |  email: flo@flolau.com  |  url: www.FloLau.com

10 years of experience in digital design strategy, user experience, and design management. Passionate about clean and clever designs, positive, self-motivated, articulate, diplomatic and dedicated.


AWARDS

  1. Team Work - Macy’s Make Magic Awards, 2015
  2. Drive Results - Macy's Make Magic Awards, 2013
  3. American Package Design Award - Graphic Design USA Magazine, 2012
  4. Advertising Design Contest Grand Prize Award - Altec Lansing 2007


EXPERIENCE

SHUTTERSTOCK, New York, NY  |  Art Director  |  January 2017-Present

SHUTTERSTOCK, New York, NY  |  Senior Digital Designer  |  August 2015-December 2016

  • Art directed and implemented company's 2016 Creative Trends Infographics which led to 4.4K social shares in less than one month. 
  • Served as lead designer for company's blog redesign. Established blog user experience, created responsive wireframes and user interface visuals.
  • Established customer segmentations for conversion landing pages and microsites, built responsive wireframes, implemented interactive design elements and created visuals.
  • Collaborates closely with front end and back end developers on all projects, ensures all experiences and visuals work accordingly from start to finish.
  • Art directs and mentors mid-level and junior designers.

MACY'S, New York, NY  |  Senior Digital Art Director/Senior Designer  |  May 2012-August 2015

  • Oversaw a team of 5 designers and copywriters, drove all marketing and user interface creatives for company's high-level loyalty campaigns.
  • Initiated a brand new design strategy which led to a dramatic 60% year to year increase of “Thanks for Sharing” online enrollment. 
  • Drove 4 million “Plenti” enrollments in 3 weeks by leading online experience design of “Plenti” at Macy’s.
  • Managed creative team’s daily operations and review process, collaborated with internal and external partners including American Express, Citibank and Razorfish.
  • Refined creative process by advocating and implementing seamless collaboration with user experience designers and web developers.
  • Received 2015 “Team Work” and 2013 “Drive Results” Make Magic Awards.

HAIER, New York, NY  |  Graphic/Web Designer  |  June 2010-May 2012

  • Spearheaded elevation of Haier's online brand recognition by creating and managing all design materials for company website and social media pages. 
  • Attracted 6, 686 visits on launch day of redesigned company website.
  • Conceptualized, created, and executed high-quality visual elements, such as logos, packaging, catalogs, and print/ web advertisements.

CONSUMER DYNAMICS, New York, NY  |  Designer/ Junior Consultant  |  June 2009-February 2010

  • Brainstormed with firm partners and marketing consultants to generate novel advertising campaigns and develop new products.
  • Conceived an idea chosen by PepsiCo for an upcoming new product at KFC.

COBY ELECTRONICS, Lake Success, NY  |  Graphic Designer  |  November 2008-April 2009

  • Created trade show exhibit, packaging, and advertising designs for a wide variety of consumer electronic products. 
  • Fashioning all visual materials from design to print.


EDUCATION

BINGHAMTON UNIVERSITY, Binghamton, NY  |  BFA Graphic Design May 2008


SKILLS

Software: Sketch, Photoshop, Illustrator, InDesign, Flash, Dreamweaver, iMovie, Omigraffle, Microsoft Office

Interactive Prototype: Axure, Invision

Front End Development: HTML5, CSS (basic experience)

Languages: Spoken and Written Cantonese and Chinese