Macy's - My Wallet

Launched in August 2014, My Wallet was built to enhance customers' shopping experience. Offers can be added or auto-populated into a customer's profile, she can then pick the best offer during checkout online and in-store. I started off with designing the product and its branding, then moved on with wireframes in each macys.com touchpoint and mobile site and app experience. Marketing assets were also created by my team.

Checkout this article about My Wallet on Mobile Commerce Daily!